The Introductions for the advert needed to be made to be associated with Essex so I put together some short clips to introduce each of the sections. The website and "Visit Essex" also needed to be displayed as well so I made an ending clip which gives people the information about the video.
I decided to have the writing sitting in a field and use the groups original idea of zooming into the writing and fade out. The field was made out of two planes with materials applied to them. I then made the grass plane an editable poly and raised small areas of the grass to make hills.
These are the materials used for the Introduction. I made a grass texture and a detailed sky texture.
The rendered images look very effective. To make the final clip of the Visit Essex look slightly different from the rest, I changed the writing to make it look more effective by sitting each letter on the hills.
This is the link to the video: http://www.youtube.com/watch?v=EMwGoNFfu-4
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